\ About Us – Dyra Luxe

About Us

Created by a nail technician for nail techincians

Dyra Luxe was launched in 2020 by Nail Technician and Youtuber Diana Andreea Sima. In our store you will always find professional products for both gel and acrylic nails such as nail tools, salon essentials, in trend nail art, the best equipment and much more. As a brand built by a nail technician we aim to offer you more then just a place to shop for your nail supplies. We aim to help and support every nail tech out there by building a family in which everyone can find support at any time and in which you will become the best at creating magic on nails. Every item we offer in the shop is selected and tested by Diana herself. This way we guarantee you will always find quality in our store.

3 Fun Facts About Dyra Luxe

Supporting Nail Techs

Did you know that Dyra Luxe supports every nail technician and comunicates with them all throught their nail journey?

We use our platforms, experience and resources to always check on you and your progress, making sure you achieve your goals!

Efficient and Fast Delivery

Not only we ship worldwide but did you know we also provide same day shipping services for areas such as Newcastle, Sunderlans, Houghton-Le-Spring, Durham, Seaham, Washington, Gateshead?

So, are you in a rush? No worries, we got you!

Surprise With Each Order

Dyra Luxe creators love gifts, but who doesn't, right? So, did you know our brand offers gifts, vouchers and much more to every order?

Our Team

Diana-Andreea Sima

Creator Of Dyra Luxe, nail technician and youtuber with over 7 years of experience in the nail industry. Chooses and tests all of the products making sure we offer the best quality.

Radu-Mihai Sima

Quality control manager. His mission is to check the products we ship and settle quality issues if any.

Brooke Hagen

Australia Brand Ambassador for Dyra Luxe.

A very talented nail technician from which you can learn so many new nail trends. A lovely gal who will show you how to use our products.

Follow her on Instagram at @shimmyy

Jasmine Martlew

UK Brand Ambassador for Dyra Luxe. A very talented nail technician and a lovely woman to follow for inspiration and to learn how to use our products.

Follow her on Instagram at @nailsbyjasminex


I received my first order today... extremely prompt.... beautifully packaged with a lovely free sample to play with too... I will absolutely be ordering again. Thankyou very much for your amazing service. X

Anne Kimberly

Love Dyra Luxe. I'm a nail tech and I order glitters and crystals and they are not just great prices but the quality is amazing. I would highly recommend

Laura Bacon-Smith

Just received my order and as always I am beyond happy with my goodies. Can’t wait to play with them! I will definitely order more. Very fast shipping.

Catalina Ion