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About Us

Created by a nail technician for nail techincians

After over 10 years of experience as nail technician expert, we finally decided to create our own line of nail products, specially designed for nail artists that are thriving for quality products. Our story begins with years of research and pools on the market, when we discovered a lack of high quality products for hard gel technique and there is no place where nail techs can buy safely all their necessities. In our store you will always find professional products for both gel and acrylic nails such as nail tools, salon essentials, in trend nail art, the best equipment and much more. 

As a brand built by a nail technician we aim to offer you more then just a place to shop for your nail supplies. We aim to help and support every nail tech out there by building a family in which everyone can find support at any time and in which you will become the best at creating magic on nails. Every item we offer in the shop is selected and tested by Diana herself. This way we guarantee you will always find quality in our store.

3 Fun Facts About Dyra Luxe

Supporting Nail Techs

Did you know that Dyra Luxe supports every nail technician and comunicates with them all throught their nail journey?

We use our platforms, experience and resources to always check on you and your progress, making sure you achieve your goals!

Efficient and Fast Delivery

Not only we ship worldwide but did you know we also provide same day shipping services for areas such as Newcastle, Sunderlans, Houghton-Le-Spring, Durham, Seaham, Washington, Gateshead?

So, are you in a rush? No worries, we got you!

Surprise With Each Order

Dyra Luxe creators love gifts, but who doesn't, right? So, did you know our brand offers gifts, vouchers and much more to every order?

Our Team

Diana-Andreea Sima

Creator Of Dyra Luxe, nail technician and youtuber with over 8 years of experience in the nail industry. Chooses and tests all of the products making sure we offer the best quality.

Radu-Mihai Sima

Owner of Dyra Luxe, very focused on developing new products and services which will make the life of nail techs much easier.

Brooke Hagen

Australia Brand Ambassador for Dyra Luxe.

A very talented nail technician from which you can learn so many new nail trends. A lovely gal who will show you how to use our products.

Follow her on Instagram at @shimmyy

Jasmine Martlew

UK Brand Ambassador for Dyra Luxe. A very talented nail technician and a lovely woman to follow for inspiration and to learn how to use our products.

Follow her on Instagram at @nailsbyjasminex


If I could give 100 stars I would - DyraLuxe are amazing in providing high quality products and amazing customer service. The fact that they reply to their emails promptly, send you delivery updates and take the time to send a thank you email is something that a lot of other businesses should take note of. They got themselves a long term customer! x


Really really quick delivery every single order, within 48 hours the parcel is on my doorstep - I think I’ve ordered a total of about 6 times now. The products are always brilliant quality and I absolutely love them. Very reasonably priced especially given the quality.


Great communication and super fast postage and such cute package the products are brilliant I bought high end nail foils which look fantastic I also received free gifts I’m definitely going to buy from them again :)